In 1997 I was a newbie entrepreneur producing customized skin care it was easy for me to get caught in the trap of trying to keep up with the big cosmetic houses.  In order for me to compete, I felt that I had to emulate them in every way.  I was also running at breakneck speed desperately trying to keep pace with what the experts predicted to be the next emerging industry trend. I locked into a self-induced battle between what I was wanting and what market research told me I must do.  Using this research I chose to take a large loan out and spend thousands of dollars on graphic design and product packaging. When I opened my first delivery of my new packaging all I could say was wow!  I was ecstatic, because now I felt like I […]